Technology / products / stories / sound / experiments

Ashley Mason: a working map of my creative universe.

I build across systems, software, fiction, music, merch, short-form media, and AI. Some of it is polished, some of it is in motion, and all of it comes from the same instinct: turn an idea into something people can actually feel, use, read, watch, or remember.

AI toolkits PulseKegel Published books Music and video Mug drops

This is not a single-lane portfolio. It is the overlap: operator discipline, product instinct, AI fluency, story, humor, music, fitness, reinvention, and the occasional mug that says the quiet part out loud.

The Universe

The work lives in several worlds.

I like projects that have a pulse: useful tools, private apps, strange little product ideas, stories with emotional voltage, and creative systems that let one idea become many things.

01

Products and Apps

PulseKegel, utility concepts, behavior-change tools, and digital products built from real friction.

02

AI Toolkits

Playbooks, business-case builders, sprint kits, and practical AI material for teams that need traction.

03

Books and Fiction

Published work, a bookshop in York, memory, identity, reinvention, and the price of being known.

04

Music and Video

Original tracks, cinematic experiments, short-form campaigns, trailers, hooks, loops, and visual rhythm.

05

Mugs and Merch

Small physical artifacts from bigger ideas: lines, jokes, identity signals, and objects people can hold.

06

Life Around the Work

Classic cars, motorcycles, surfing, VR fitness, food, family, books, and the systems underneath ordinary days.

PulseKegel cinematic campaign poster
Contact sheet of cinematic music video frames
Bentley driving along the coast at night
Rose and Ashley in a car at night
Ashley in a close-up night driving scene
Hands on a steering wheel in rain at night
Storm wires and fire from a cinematic music video frame

Music

Tracks from the experiment drawer.

Playable selections from the sound side of the creative universe: songs, moods, hooks, and cues that sit alongside the visual work.

Approved track

Push and Pull

Approved track

Let Me Have It

Approved track

Angel in the Circuit

Approved track

The Way You Keep Me

Approved track

Balance Sheet of Love

Approved track

Let Me Be Yours Tonight Remix

Created for PulseKegel

Music written for a different kind of performance world: controlled, intimate, and a little cinematic.

PulseKegel origin

Age Like a Weapon

PulseKegel origin

Glasswater Vow

PulseKegel origin

Rivers of Surrender

PulseKegel origin

Velvet Tides

Writing

The thinking is part of the making.

I write from the operator's seat: AI, work, trust, automation, reinvention, products, and what happens when the demo meets real people.

Books and story worlds

Published books, fiction in progress, and stories about memory, trust, intimacy, reinvention, and the price of being known.

RoseLynn character portrait among ruined city streets Moody black-and-white portrait of Rose in the rain

Beyond Work

The texture matters.

The portfolio makes more sense when you can see the person behind it: the machines, books, habits, family, food, music, movement, and small obsessions that keep feeding the work.

Ashley Mason and his wife Rose in a black-and-white rain portrait
Ashley Mason surfing a wave in black and white

Motion

Motorcycles, surfing, training, and the parts of life that reward balance, nerve, and repetition.

Porsche 928 in a moody garage

Machines

Classic cars, old computers, product systems, AI tools, and the satisfaction of making something run better.

Family dinner in a restaurant

Taste

Food, books, music, visual references, language, and the tiny decisions that make an idea feel specific.

Ashley's extended family portrait in the rain

Family

The people, history, and ordinary celebrations that make all the other projects worth bringing home.

Ferrari in the rain at night
Porsche 928 on a winding road
Ashley in a rain-soaked motorcycle helmet
Rose enjoying a meal in a black-and-white restaurant portrait

Contact

Good conversations usually start with curiosity.

Reach out about a product, a story, a collaboration, a tool, a speaking idea, a strange experiment, or the version of this universe you think should exist next.