Products and Apps
PulseKegel, utility concepts, behavior-change tools, and digital products built from real friction.
Technology / products / stories / sound / experiments
I build across systems, software, fiction, music, merch, short-form media, and AI. Some of it is polished, some of it is in motion, and all of it comes from the same instinct: turn an idea into something people can actually feel, use, read, watch, or remember.
This is not a single-lane portfolio. It is the overlap: operator discipline, product instinct, AI fluency, story, humor, music, fitness, reinvention, and the occasional mug that says the quiet part out loud.
Featured reflection
After a career spent building systems, solving problems, and leading teams, I have become more interested in a different question: what does it mean to keep revising the person operating the system?
Read Becoming Wiser
The Universe
I like projects that have a pulse: useful tools, private apps, strange little product ideas, stories with emotional voltage, and creative systems that let one idea become many things.
PulseKegel, utility concepts, behavior-change tools, and digital products built from real friction.
Playbooks, business-case builders, sprint kits, and practical AI material for teams that need traction.
Published work, a bookshop in York, memory, identity, reinvention, and the price of being known.
Original tracks, cinematic experiments, short-form campaigns, trailers, hooks, loops, and visual rhythm.
Small physical artifacts from bigger ideas: lines, jokes, identity signals, and objects people can hold.
Classic cars, motorcycles, surfing, VR fitness, food, family, books, and the systems underneath ordinary days.
Featured Work
The thread is not format. It is momentum. Apps become campaigns. Toolkits become operating systems. Songs become videos. Book ideas become worlds.
Digital toolkit
Practical AI planning tools for teams moving from excitement to adoption: business cases, implementation rhythm, change management, and useful governance.
Office humor, AI obsession
A small collection of useful objects for people who have survived a few releases, too many strategy meetings, and at least one pilot that never quite became a program.
Books and story worlds
Essays, books, and a novel-in-progress about memory, trust, intimacy, reinvention, and the life that happens after the version of yourself you thought was permanent.
Songs from the story
Lira’s song
Henry’s song
In editing Available late summer on Amazon
The hardest part of living forever is not losing everyone. It is choosing someone worth losing.
For more years than she likes to count, Lira Vale has survived by leaving before anyone notices she does not age.
Behind the counter of her ancient York bookshop, she has created a life built on careful routines, rotating identities, and locked rooms. She has loved before. She has borne children. She has watched every one of them grow old and die.
She will not make that mistake again.
Henry Calder remembers her.
As a lonely child in the 1980s, he spent his afternoons reading in the corner of Lira’s shop. When he returns to York forty years later, grieving his wife and settling his parents’ affairs, Lira looks exactly as she did when he was ten.
A collection of old books gives them a reason to work together. Their collaboration grows into a business, a friendship, and finally a love Lira has spent centuries refusing to want.
Henry knows she cannot grow old beside him.
Lira knows exactly how their story must end.
What neither understands is how completely a finite love can change an endless life.
Moving between present-day York and Los Angeles and the buried histories Lira has tried to forget, Lira is a restrained, deeply emotional story about mortality, memory, and what it means to be fully seen and chosen anyway.
Forever is not the promise. Choosing each other is.
Music, video, and shorts
A full cinematic draft from the music side of the portfolio, alongside original tracks, short-form experiments, campaign soundtracks, and visual systems built to turn a feeling into repeatable media.
Personal media world
A music-video thread built from night drives, restrained close-ups, charged silence, and the kind of visual tension that sits between story, memory, romance, and machinery.
Music
Playable selections from the sound side of the creative universe: songs, moods, hooks, and cues that sit alongside the visual work.
Approved track
Approved track
Approved track
Approved track
Approved track
Approved track
Created for PulseKegel
Music written for a different kind of performance world: controlled, intimate, and a little cinematic.
PulseKegel origin
PulseKegel origin
PulseKegel origin
PulseKegel origin
Writing
I write from the operator's seat: AI, work, trust, automation, reinvention, products, and what happens when the demo meets real people.
Public writing on enterprise AI, white-collar automation, adoption, trust, AI-powered teams, and why execution matters more than spectacle.
Published books, fiction in progress, and stories about memory, trust, intimacy, reinvention, and the price of being known.
Beyond Work
The portfolio makes more sense when you can see the person behind it: the machines, books, habits, family, food, music, movement, and small obsessions that keep feeding the work.
Motorcycles, surfing, training, and the parts of life that reward balance, nerve, and repetition.
Classic cars, old computers, product systems, AI tools, and the satisfaction of making something run better.
Food, books, music, visual references, language, and the tiny decisions that make an idea feel specific.
The people, history, and ordinary celebrations that make all the other projects worth bringing home.




Contact
Reach out about a product, a story, a collaboration, a tool, a speaking idea, a strange experiment, or the version of this universe you think should exist next.